This page includes the following Shopper Survey reports –
- NTA Limerick City Centre Shopper Survey 2024
- Report by Ipsos B & A, in July 2024
The report covers
- Research Objectives and Methodology
- Reasons for Visiting Limerick City Centre
- Mode of Transport used
- Length of Visit in Limerick City Centre
- Anticipated Spend in Limerick City Centre
- Summary of Results
Top 3 Findings- Limerick City Centre Shopper Survey :
- 36% visited Limerick City Centre by bus.
- €58.62 is the average spend among bus users.
- Bus users account for 32% of the total spend.
Objective
The core objective of this research was to investigate how much money users of different transport methods are spending in Limerick city centre.
The research also aimed to ascertain the purpose of visits, length of stay and frequency of visits by mode of transport into Limerick city centre.
Methodology
Interviews were conducted face-to-face using tablets and a pre-programmed survey script.
Interviews were conducted in two key shopping locations in Limerick city centre: O’Connell Street & Thomas Street.
Respondents were aged 16+ year and living in Ireland.
Previous Shopper Survey reports –
- Dublin City Centre Shopper Survey & Cork City Centre Shopper Survey from 2022
- Dublin City Centre Shopper Survey Report 2014
